Marketing Research: An Introduction [2013/12] [eng]

Ikastaroaren edukia

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  Orokorra

  • Lan hau argitaratzen da Creative Commons License litzentziapean.

  • Marketing Research: An Introduction [2013/12] [eng] Authorship: Charterina-Abando, Jon UPV/EHU

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  SYLLABUS

  • Syllabus Orria
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  READINGS

  • Readings on marketing databases, handling CRMs ,etc. URLa
  • What would big data think of Einstein? URLa
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  LECTURE MATERIALS

  • Unit 1 Fitxategia
  • Unit 2 Fitxategia
  • Unit 3 Fitxategia
  • Unit 4 Fitxategia
  • Unit 5 Fitxategia
  • Unit 6 Fitxategia
  • Unit 7 Fitxategia
  • Unit 8 Fitxategia
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  OTHER RESOURCES

  • VIDEOS & MISCELLANEOUS:

    [Unit 4: Quantitative data gathering techniques. An example on creative ways of using mobile phones for social research:] Gary Wolf: "The Self Quantified"

    http://www.ted.com/talks/gary_wolf_the_quantified_self.html

  • [Unit 7: Showing data in pictograms] David McCandless: On data visualization

    http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html

  • [Unit 8: Data analysis] Gary Flake, on Pivot, a visual search tool that anlayses and shows quantitative data and images on the Internet

    http://www.ted.com/talks/gary_flake_is_pivot_a_turning_point_for_web_exploration.html

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  ASSIGNMENTS

  • Assignments and activities Orria
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  SELF-EVALUATION

  • Exam model 1 Fitxategia
  • Exam Model 2 Fitxategia
  • True-or-False test Fitxategia
  • Answers of the 'T-or-F test' Fitxategia
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  TEACHERS

  • Jon Charterina-Abando, Ph.D.
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  REFERENCES

  • Bibliographic References Orria