ISSN 2255-2316
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Marketing Research: An Introduction [2013/12] [eng]
Topic 2
What would big data think of Einstein?
What would big data think of Einstein?
Completion requirements
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What would big data think of Einstein?
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Previous activity
Readings on marketing databases, handling CRMs ,etc.
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Syllabus
Readings on marketing databases, handling CRMs ,etc.
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Assignments and activities
Exam model 1
Exam Model 2
True-or-False test
Answers of the 'T-or-F test'
Bibliographic References
Next activity
Unit 1
