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Zerbitzu eta beste ukiezinen marketina [2015/12][eus]
Topic 5
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PROGRAMA ZM
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GUMMERSON-Whither_Services_Marketing_In_Search_of_a_New_Paradigm_and_Fresh_Perspectives/links
Vargo eta Lusch- Service Dominant Logic
Grönroos prof.-What is service?
Shostack-Ukigarritasun eskala
Shostack-Eredu Molekularra
material gehiagarriak
Max Neef
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