Marketing Research: An Introduction [2013/12] [eng]

BIBLIOGRAPHIC REFERENCES:

Basic references:
MALHOTRA, Naresh K.; BIRKS, David F; WILLS, Peter (2012): Marketing Research. An Applied Approach. 4th Edition, Pearson (Harlow, England)
Complementary references:
BRYMAN, Alan & BELL, Emma (2003): Business Research Methods, Oxford University Press (Oxford, England).
CHURCHILL, Gilbert A. (Jr.) & IACOBUCCI, Dawn A. (2009): Marketing Research. Methodological Foundations. 10th Edition, South-Western (Mason, OH)
DILLMAN, Don A.; SMYTH, Jolene D.& CHRISTIAN, Leah Melani (2009): Internet, Mail and Mixed-Mode Surveys. The Tailored Design Method, 3rd Edition, Wiley (Hoboken, NJ)
SINCICH, Terry (1996): Business Statistics by Example, 5th Edition, Prentice Hall (Upper Saddle River, NJ)